TIPOGRAFIA

Un factor muy importante en el branding de una campana publicitaria exitosa aparte de la colorimetria es la tipografía por que cada tipo de letra transmite un mensaje diferente.

Las familias tipográficas:
Serif
Sans Serif
Manuscrita
Exhibición
Símbolos

Significados que aporta la tipográfica a un mensaje:
Ejemplos: Honestidad, dignidad, modernidad, alegría , seguridad, tranquilidad, etc.

SERIF

Book Antiqua, Book man old style, Courier, Courier New, Century Schoolbook, Garamond, Georgia, MS Serif, New York, Times New Roman, Palatino, Novello, Museo, Alexandria, Bienestresocial, Nontrapunkt, Serif Beta, Gentium Basic, Centabel Book, Divona, Andron Freefont Lat, Grandesign Neue Seri, TipolatinSerif-Bold, Bergamo Std, Contra, Sandford, Temporarium Regular, Juvelo Regular, Justus, Day Roman, Biststream, Dustismo Roman, Portland, Cardiff, Oxford, Queen Park, Athena Unicode, Imperium, Romanserif Regular, Slab Tall X, Liberation Serif.

SANS SERIF

Arial, Arial Narrow, Arial Rounded MT Bold, Century Gothic, Chicago, Helvetica, Geneva, Impact, Monaco, MS Sans Serif, Trebuchet MS, Verdana, Tahoma, Elephant, Walkaway, Comfortaa, Tim Birdhouse, Often tf, Grutch Grotesk, Tuffy, Street, More folks, Alte Haas Grotesk, Libel Suit, Gauntlet, Tondo, Siple, Nelson ChoCard, 20th Century, Sansumi, Ambrosia, Delicious, Geo Sans Light, Redring 1969,Duepuntozero, Fertigo Pro, Eurofurence.

MANUSCRITAS

4 Star Face Font, 7 Hours, Ahnberg Hand, Air Cut, AlaCarte, Alix2,Annifont, Another, Anyway, Augie, Averen, AwiScrawl,Balcony Angels, Beth Hand, Big Fish Ensemble, Big Log, Bikly, Billshw, Bjbj, Blotooo,Bobcat, Brian Cary, Dot2Dot, Dyspepsia, Elementric, Enya, Especial Key, Eye Rhyme, Fargas, Fox Grunge, Fox Jump, Glue, Gregorio, Grimace, Lettering, Lloyd, Mairanfudge, Marker Felt.

SIMBOLOS

Abacus One SSi, Abacus Three SSi, Cairo, B5wingdings, C39HrP24DITt,Christian Crosses, Eaglemania, Eagles, Faerie, GalacticaBats, Hair Dingbats, Halloween, Hebrew Participants, I just call, Imperial Symbols, Ismini, Kalocsai Flowers, KR Down by the Sea, Lat Bats, Lassus Regular, Mac Dingbats, Mackeycaps, Nanhkt, Natural Signs, Orient Patterns, Twa Symbol, WP Multinational A Courier, WP Multinational A Helve, WarnSymbols 2.